The International Module at Bologna Business School. Bologna, Italy

The international module at Bologna Business School aims to emphasize business model innovation by focusing on the specific characteristics of worldwide known Italian companies, with a special reference to those that are established in the Emilia-Romagna region. To a broad extent, the international module aims to present specific issues of effective business model design, assessment and execution.

A selected group of academic professors, top managers, entrepreneurs and key note experts will be involved in the program in order to provide a unique experience for our overseas friends.

With reference to the five content-filled working days (Monday to Friday), every day will be fully focused on a specific issue or topic aimed at doing business in Europe or Italy, in order to give the proper depth to the sessions. The faculty director be in charge of providing a holistic view during the week.

Address
Villa Guastavillani - Via degli Scalini,
18 40136 Bologna (BO) - Italy

Giulia Quattrini
EMBA coordinator
giulia.quattrini@bbs.unibo.it
+39-051-2090123

Website:http://www.bbs.unibo.it/
Phone:+39-051-2090111
Location
City Guide
City Photos
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Target and Learning Objective

Managers and entrepreneurs who want to:

  • Assess their business model profit potential

  • Exploit levers of their business profit potential

  • Explore new business models

  • Steer effective business model exploitation and new business model implementation

Participants will better understand and work on:

  • Business model frameworks

  • The ingredients of successful business models

  • Analytics for business model design

  • Cases of business model innovation in the luxury & design industry

  • The context of business model innovation

Ingredients of Successful Business Models and Program Outline

  • Successful business model

  • Entrepreneurship

  • Vision & Leadership

  • Business analytics skills

  • Market potential

  • Effective positioning and pricing

  • Unique & durable competitive advantages

  • Systemtic thinking

  • Technology breakthrough

Methodology

  • Interactive lectures

  • Experience from the business battlefield

  • Team work

  • Social networks confrontation

  • Holistic and multiperspective approach

  • Company visits

What's Hackathon

  • The EMBA International Week Hackathon is our program's latest innovation. Participants grouped in teams will work on these challenges providing advice, suggestions, business ideas and insights. After the discussion, the final ranking and its winners will be decided, followed by a celebratory toast for the occasion.

All the sessions will be highly interactive, with the participation of top managers, entrepreneurs and experts. Participants will have access to the Bologna Business School e-learning platform, in order to know the details of the program and to receive introductory learning materials concerning the topics of each working day of the module.

 BBS Program at a glance

  • Saturday, September 16th: Program presentation
    Afternoon: Welcome. Program overview. Ice breaking. Companies briefing
    Teacher: Prof. Riccardo Silvi
    Evening program: Welcome dinner at Bologna Business School
  • Sunday, September 17th: City tour
    Morning: Optional City tour: a walk trought historical and cultural heritage of Bologna
    Afternoon: Free time
  • Monday, September 18th: Business Model Innovation and Analytics for business modeling 
    Morning: Business Model Innovation and Strategy. The concept of Business Model and tools for Business Model Representation. Managerial Cognition, Dominant Logic and Business Model Thinking.
    Teacher: Prof. Luca Gatti
    Afternoon: Frameworks and tools for business modeling, business model assessment and implementation
    Teacher: Prof. Riccardo Silvi
  • Tuesday, September 19th: Hackathon
    Morning: Frameworks and tools for business modeling, business model assessment and implementation. Part II (at Poderi dal Nespoli). Prof. Riccardo Silvi. Visit to Poderi dal Nespoli, a food and wine company.
    Afternoon: Hackathon at Poderi dal Nespoli
    Teacher: Prof. Riccardo Silvi
    Evening program: Cooking experience and networking dinner in Casa Artusi 
  • Wednesday, September 20th: Marketing and Sales for Business Innovation
    Morning: New trends in marketing and sales activities The excellence of marketing and sales "made in Italy"
    Teacher: Prof. Fabio Ancarani
    Afternoon: Visit to Twinset, a fashion company
  • Thursday, September 21st: Day trip 
    Morning: Visit to Ferretti Group, a world leader company in design, construction and sale of luxury yatchs 
    Afternoon: Hackathon at Ferretti group 
    Evening program: The food heritage as an asset (tbd)
  • Friday, September 22nd: Smart connected things and Business Potential
    Morning: Internet of everything: overview and opportunities for Business Innovation Hackathon (at BBS) with DQuid, a technology and innovation company
    Afternoon: Farewell Cocktail (at BBS) and Certificate presentation
    Optional Incentive tour at Lamborghini, an automotive company
  • Saturday, September 23rd: 
    Morning: Free time

Fabio Guido Ulderico Ancarani
Fabio Guido Ulderico Ancarani

Full Professor of Marketing at the University of Bologna and Associate Dean for Executive Education at Bologna Business School. Director of the Executive Master in Sales and Marketing at Bologna Business School. He has co-authored with P. Kotler, K. Keller and Michele Costabile the italian edition of the book Marketing Management. He serves as advisor and strategic marketing consultant for international and national companies, supporting them to develop customer value based innovative strategies in marketing and sales.



Riccardo Silvi
Riccardo is Associate Professor of Management Accounting at the Faculty of Economics - Forlì campus, of the University of Bologna (Italy), and member of the Department of Management Studies of the same University. He teaches Strategic financial analysis, Management Accounting and Strategic Cost Management. His research interests focus on Strategic Management Accounting, Analytical Business performance management, and Strategic Cost Management. Riccardo is affiliated researcher at CEPRA at the University of Augsburg, and was visiting professor at the Faculty of Economic Sciences of the Georg-August, Göttingen, University. He was visiting professor at Babson College (Boston), at the University of Sydney and at the McQuarie Graduate School of Management of Sydney. He is the Consortium Faculty Director at Bologna Business School.



Luca Gatti

Luca Gatti, currently European Head of Business Strategy Services at AKQA (part of WPP), has a long experience in business strategy, acquired at the Boston Consulting Group. Luca has led several business innovation projects enabled by digital technology, among others: the ENI's car sharing service "enjoy" and the AC Milan's MilanLab athletic services.

Hotel Porta San Mamolo 

Distance: At the heart of the city center, 10 minutes from BBS by taxi
Room Fees: Double room (single use) 95 euro per night
Booking deadline: July 7th, 2017 - Limited number of rooms - Minimun five nights reservation - breakfast included but taxes are not included - Contact: info@hotel-portasanmamolo.it

Please remember to specify that you're coming for the INTERNATIONAL WEEK to get the reserved fees

Hotel Touring Bologna 
Distance: At the heart of the city center, 10 minutes from BBS by taxi
Room Fees: Single room 85 euro per night, Double room gold (single use) 105 euro per night
Booking deadline: June 30th, 2017 - Limited number of rooms - Minimun five nights reservation - breakfast included but taxes are not included - Contact: Manuela, hoteltouring@hoteltouring.it

Please remember to specify that you're coming for the INTERNATIONAL WEEK to get the reserved fees

LA STRADA DEL JAZZ - Friday 15th  - via degli Orefici

During all the day, several jazz musician from all over the world are performing across the main streets of the town center, mainly between Piazza Maggiore, via degli Orefici, Palazzo Re Enzo

 

NICOLA ZAMBONI - THE SUBJECTS OF DREAMS - Palazzo Pepoli; Museum of History of Bologna – Sunday 17th

The exhibition The subjects of the dreams of the artist Nicola Zamboni, a tribute to one of the most famous and appreciated contemporary sculptors in Bologna.

The exhibition, curated by Graziano Campanini and Pietro Di Natale, tells the extensive production and long career of the artist through twelve important sculptures made of different materials: stone, wood, bronze and copper.

The exhibition is set up in the court of the Museum; free admission.

COMUNALE MUSIC VILLAGE – Wednesday 20th  - Teatro Comunale, Largo Respighi, 1

A popular review of jazz, ethnic, pop, poem and poetry on the terrace of the Teatro Comunale, in Piazza Verdi.

SAN LOCCA DAY - Sunday 24th -  via di San Luca

San Lócca Day is an event made up of so many initiatives. During the day, under the porch that leads from the Meloncello to the Basilica OF San Luca, an intriguing music entertainment is broadcast through the Radio of the event, Radio Bruno

SOME PREFER CAKE 2017 - New CINEMA NOSADELLA - From Thursday 21st to Sunday 24th

The international festival of lesbian cinema begins again after two years of suspension and one year after the death of its creator Luki Massa, to whom this 9th edition is dedicated.

 

BOLOGNA FOOD ART WEEK - SERRE OF MARGHERITA GARDENS - from Friday 22nd to Sunday 24th

After the Berlin and Paris editions, Bologna is the festival that combines art and food with the theme "vs. Meat".

 

ATTENTI AL LUPPOLO (BEWARE OF THE HOP) – TPO, via Casarini 17/5 - from Friday 22nd to Sunday 24th

The Independent Beer Festival returns to inaugurate a new season at TPO, including music, debates and food.

 

SOULS. PLACE IN PLACE. CHRISTIAN BOLTANSKI - MAMbo - Museum of Modern Art in Bologna - everyday

Souls. A place in place is the largest anthology exhibition dedicated to the great French artist Christian Boltanski ever organized in Italy, with 25 works, including installations and videos, of which 2 are exhibited for the first time in Europe.

 

BOLOGNA PHOTOGRAPHED. THREE CENTURIES OF GLANCES – Piazza Re Enzo Underpass - Everyday

The history of Bologna and Bologna in a photographic exhibition promoted by the Cineteca di Bologna

Photography to tell a story. In fact, so many stories. Those of Bologna and the people from Bologna, of their faces and of their changes through the looks of photographers. Hundreds of photographs to cross the historical events of Bologna and make a portrait capable of crossing - as the title of the exhibition recalls - Three centuries of glances: the nineteenth, the twentieth century, and the new millennium.

 

VAN GOGH ALIVE - THE EXPERIENCE - Ex-Church of San Mattia - Via Sant'Isaia, 14 - Everyday

After the worldwide success achieved in Australia, the United States, Russia and after literally dropping out in Rome, with over 150,000 tickets sold in just 6 months, Van Gogh Alive - The Experience arrives for the first time in Bologna and will be hosted at the former St. Mattia Church, now home to important cultural events.

Van Gogh Alive - The Experience is a high-definition image exposition, within which the viewer dives for about 45 minutes in the art and world of the famous Dutch painter.

 

NEL SEGNO DI MANARA - Anthology of Milo Manara - PALAZZO PALLAVICINI (VIA San Felice 24) from Friday 22 September to Sunday 21 January

This is one of the most important exhibitions ever made on the great and famous artistic production of the cartoonist Milo Manara. About 130 works divided into seven sections, which include both his comic production and his work as illustrator for printing, cinema and advertising.








Student Experiences (Photos & Videos)

EMBAConsortium