The International Module at the COPPEAD Graduate School of Business

The international module at COPPEAD will address the issues and opportunities of fast developing countries. Growth, innovation, flexibility, social inclusion and fast change are key issues for global businesses in the country. Participants will get, in a very short period, an overview of Brazilian Environment. The Economical, Financial, Political, Social and Technological aspects of the country will be discussed with our professors and invited top managers and top government officials. Afternoon visits will be used to illustrate the issues and bring context to the analysis. During the stay in Rio each day will be dedicated to a key topic for those interested in doing business in Brazil.
COPPEADs professors will coordinate each topic and invite top managers, entrepreneurs and state secretaries to provide multiple perspectives to the participants. At the end of the module the participants will better understand the country and its characteristics, be able to recognize key trends and uncertainties of the Brazilian environment and identify business opportunities.
Rua Paschoal Lemme, 355 Cidade Universitária - Rio de Janeirobr RJ - 21941-918
Marco Rodrigues
Consortium Coordinator
marco.rodrigues@coppead.ufrj.br
+55(21) 3938-9898
Website:http://www.coppead.ufrj.br/
Phone:+55(21) 3938-9898
Program Overview and Objectives
The international module at COPPEAD will address the issues and opportunities of fast developing countries. Growth, innovation, flexibility, social inclusion and fast change are key issues for global businesses in the country. Participants will get, in a very short period, an overview of Brazilian Environment. The Economical, Financial, Political, Social and Technological aspects of the country will be discussed with our professors and invited top managers and top government officials. Afternoon visits will be used to illustrate the issues and bring context to the analysis. During the stay in Rio each day will be dedicated to a key topic for those interested in doing business in Brazil. COPPEADs professors will coordinate each topic and invite top managers, entrepreneurs and state secretaries to provide multiple perspectives to the participants. At the end of the module the participants will better understand the country and its characteristics, be able to recognize key trends and uncertainties of the Brazilian environment and identify business opportunities.
Audience
This program is designed for managers who want to understand Brazil and how to do business in a democratic BRIC country with a unique social, cultural and economical landscape.
Methodology
Participant-Centered Learning Analysis of Brazilian Social, Economic and Cultural Environment; based on Pre-readings, Business Cases Discussions, Group works and Company Visits.
- Saturday, September 14th:
- Morning and Afternoon: Free time.
- Evening: Pick-up at 7pm; Welcome Dinner; Drop-off around 9pm
- Sunday, September 15th:
- Morning and Afternoon: Pick-up at 10am; Visit Christ and Corcovado; Visit Sugar Loaf; Drop-off around 5pm.
- Evening: Free time
- Monday, September 16th:
- Morning: (1) Overview & Scenario Planning Group Project Introduction - Prof. Roberto Nogueira / (2) Culture - Prof. Adriana Hilal
- Afternoon: Visit to Rio's City Control Center - Prof. Marco Rodrigues
- Tuesday, September 17th:
- Morning: (1) Finance - Prof. Carlos Heitor/ (2) Macroeconomics
- Afternoon: Social / Cultural Visit To be Defined - Prof. Marco Rodrigues
- Wednesday, September 18th:
- Morning: (1) Consumer Behavior - Prof. Roberta Campos / (2) Social Inclusion - Prof. Danilo Moura
- Afternoon: Visit Beleza Natural. Prof. Roberta Campos
- Thursday, September 19th:
- Morning: Visit Globo TV. Prof. Paula Chimenti
- Afternoon: Information & Entertainment - Prof. Paula Chimenti
- Friday, September 20th:
- Morning: (1) Innovation and Start-Ups in Brazil - Prof. Duperron Ribeiro / (2) Scenario Planning Group Project Workshop - Prof. Roberto Nogueira
- Afternoon: (1) Scenario Planning Group Project Presentation / (2) Program Wrap-up
- Evening: Farewell Dinner
Roberta Campos

Adriana Garibaldi de Hilal
Adriana Garibaldi de Hilal was born in Argentina, got her PhD from the Federal University of Rio de Janeiro and did a post doctoral research in International Business at Tilburg University. She is a Professor of International Business at COPPEAD, researching and teaching in MBA, PhD and Executive MBA courses. She has published several articles in international periodicals and books. Adriana is COPPEADs Vice Dean of International Relations.


Carlos Heitor Campani holds a Ph.D. degree from EDHEC Business School (France) and a M.Sc. degree from COPPEAD Graduate School of Business (Brazil), both in Finance. He completed in 2014 a Post-Doc position at Princeton University (USA). He is currently Professor of Finance at COPPEAD Graduate School of Business, from the Federal University of Rio de Janeiro and a Research Associate of EDHEC-Risk Institute (France). His research interests are in areas such as optimal portfolio and consumption strategies, asset pricing, project valuation, derivatives and risk analysis, real options, empirical finance, personal & family finance, and Brazilian private pension plans.
Carlos Heitor is currently the chief editor of the international journal Latin American Business Review, published by Taylor & Francis. He has taught for several international institutions such as EDHEC Business School in France, London, and Singapore, the International University of Monaco and Pittsburgh University.



Dr. Roberto Schaeffer teaches and conducts research in the Energy Planning Program of the Federal University of Rio de Janeiro, where he holds an Associate Professor position in Energy Economics. He holds a Ph.D. in Energy Management and Policy from the University of Pennsylvania, a M.S. in Energy Planning from the Federal University of Rio de Janeiro, and a B.S. in Electrical Engineering from the Federal University of Parana, in Brazil. His interests are energy efficiency, renewable energy and global climate change. Previously to his current position, he was a Visiting Professor at the Center for Energy and the Environment, and a Lecturer at the Wharton School at the University of Pennsylvania. In 2008 he accepted a Chair of Visiting Professor in Brazilian studies in Canada, lecturing in five different Canadian universities with the support of the Ministry of Foreign Affairs and International Trade of Canada.



Mar Ipanema Hotel -R. Visc. de Pirajá, 539 - Ipanema, Rio de Janeiro - RJ, 22410-003
Distance: 18 km
Room Fees: Rates (per night) starting at R$373,00 + 5% / approx. US$100
Phone: +55 (21) 3875-9191
Transportation: We will provide transportation to/from those hotels only. Participants are free to stay elsewhere, however, if they do so, they'll have to arrange their own transportation to either the University or to one of the suggested hotels for pick-up. Also, we will provide transportation only during program activities, meaning that we'll not provide transfer to/from the airport upon departure/arrival. Please note that COPPEAD GSB is not responsible for any transaction settled between students and this hotel.
Everest Rio Hotel - R. Prudente de Morais 1117 Ipanema - Rio de Janeiro - Brasil
Distance: 24 km
Room Fees: Rates (per night) starting at R$407 / US$110. In order to access these rates, send booking request to Mariana (centraldereservas@everest.com.br) and inform the code "Grupo Estrangeiros MBA Italianos".
Phone: +55 (21) 32159500
Booking deadline:
Transportation: We will provide transportation to/from those hotels only. Participants are free to stay elsewhere, however, if they do so, they'll have to arrange their own transportation to either the University or to one of the suggested hotels for pick-up. Also, we will provide transportation only during program activities, meaning that we'll not provide transfer to/from the airport upon departure/arrival. Please note that COPPEAD GSB is not responsible for any transaction settled between students and this hotel.
For an updated list of "what to do" in Rio, please visit Rio de Janeiro's official City Guide website: http://visit.rio/en/welcome/