2022 International Week  program themes

Brazil                  Innovation at the bottom of the pyramid

Germany            Hidden Champions & Family Businesses

Italy                     Mastering Business Innovation

Japan                  The Future of Competitive Advantage

Peru                    Innovation & Sustainability

Poland                Poland’s renaissance, from a planned economy to Europe’s growth champion

South Africa       Innovation in agriculture to ensure global food security

UK                       Supply Chains and Future Innovation

USA                     Customer Experience Management in a Digital Marketing Environment

USA                     Entrepreneurship and Management of Innovation




THE EMBA CONSORTIUM FOR GLOBAL BUSINESS INNOVATION
HIGHLIGHTS OF EACH SCHOOL’S PROGRAM


BOLOGNA BUSINESS SCHOOL, UNIVERSITY OF BOLOGNA

The oldest university in Europe, the Bologna Business School is situated at a strategic crossroads where science, technology and entrepreneurship meet values, culture and lifestyle. The international week at Bologna offers you:

• Challenging discussions and interactive field work with leading innovative Italian companies in fashion, food and luxury products,
• Discussion of business model innovations through multiple lenses and tools,
• Analysis of branding and rebranding strategies that leverage Italian business heritage and assets, and
• Discovery of the factors that constitute unique Italian well-being.



COPPEAD GRADUATE SCHOOL OF BUSINESS, FEDERAL UNIVERSITY OF RIO DE JANEIRO

Coppead is located in one of the most beautiful cities in the world and host for the 2016 Olympic Games. Brazil is a vibrant democracy, with emphasis on social inclusion and an active role of the state in the development process.

Our theme for 2022 is Innovation at the bottom of the pyramid. During the program, we will address:

• Brazilian culture, economics and development strategies,
• Energy scenarios for the next years,
• Social inclusion policies and strategies to meet consumers at the “base of the pyramid,”
• The relationship between the private and public sectors and the role of state-owned enterprises, and
• Local business innovation and start-ups.


CRANFIELD SCHOOL OF MANAGEMENT, CRANFIELD UNIVERSITY

Cranfield is at the center of one of the most dynamic educational hubs in the world – with Oxford, Cambridge and London all within one hour’s travelling time. We are Europe’s only fully postgraduate university, specializing in science, technology, and management. We aim to generate and transform knowledge, translating it to the benefit of society. Our program offers you:

• Two locations – Cranfield and London – and two themes linking the worlds of Global Finance and Supply Chains, and
• One integrated approach providing insights into how financial choices can be used to enhance business strategy, and how competitive advantage can be created through supply chain excellence.




ESAN BUSINESS SCHOOL

During our 2022 program on Innovation & Sustainability, we will explain how a country associated with hard commodities like mining has evolved to agribusiness by emphasizing international trade for explaining growth. Further, we will present how this evolution could pave the way to create high-value-added activities in the gastronomy sector. In fact, Peru is the home of the finest restaurants in the region with franchises all over the world.

The International Week at ESAN offers:

  • An overview of the Peruvian economic and cultural landscape
  • Field visits to the most representative companies
  • Corporate speakers, community leaders and prestigious chefs
  • A city tour in Lima to witness its social and cultural contrasts
  • A Gastronomy experience

 

THE CHAPMAN GRADUATE SCHOOL OF BUSINESS AT FLORIDA INTERNATIONAL UNIVERSITY

Our theme for 2022 is Customer Experience Management in a Digital Marketing Environment

Customer experience is defined as customers’ perceptions of their relationship with a firm or brand resulting from all their interactions with that firm/brand during the customer life cycle.

The International Week at Florida International University offers you:

  • Development of frameworks and tools to understand what constitutes customer experiences and how to evaluate and assess opportunities in customer journeys leveraging market data.
  • Development of frameworks to design behind the scenes processes to improve customer experiences for firm profitability.
  • Analysis of customer experience strategies that leverage digital innovation and artificial intelligence.
  • Challenging discussions and interactive field work with executives of global brands, retailers, service focused hospitality and healthcare corporations as well as entrepreneurs disrupting logistics;
  • Visits and evaluation of luxury retailers and retail developments anchored by global luxury brands; and

Exposure to the experiential requirements and opportunities within the hospitality, cruise and others industries.




KEIO BUSINESS SCHOOL

2022 theme: The Future of Competitive Advantage.

The goal of the Japan module is for executives from around the world to bring their insights together and "learn to lead" the future with what mindset by envisioning the desired image of our society from multiple viewpoints: social problems, environmental concerns, and sustainable economic development. Then we construct action plans for today. We call this endeavor "Visionary Project." We will deal with Japan-specific issues as well as universal topics.


KOZMINSKI UNIVERSITY

Our theme for 2022 is Poland’s renaissance, from a planned economy to Europe’s growth champion

We focus on Poland’s renaissance, from a planned economy to Europe’s growth champion and consider an entrepreneurial spirit, ambition and creativity can contributor to a country’s transformation.

GOALS OF THE WEEK: idea - energy- ambition - window of opportunity – transition - future

Among the topics to be considered, alongside an extended company project, are…

  • Management in Transition Economies
  • Globalisation and Poland’s transition
  • Polish Business History
  • How the past influences the present
Business Models In The New Economy


MUNICH BUSINESS SCHOOL

2022 theme: Hidden Champions and Family Business in Germany: The Secrets of German Small and Medium-Sized, Family-Owned World Market Leaders

Hidden champions are relatively unknown companies (with a turnover of more than 50 million euros or more than 500 employees) that are world market leaders in their industry. In smaller business areas, companies with fewer employees and turnover can also be "hidden champions". In Germany, many family-run SMEs have developed into hidden champions. In this one-week international module, we discuss the theoretical foundations of hidden champions and the corporate landscape in Germany. We talk to owners and managers of hidden champions and their secrets of success. In lectures, case studies, project tasks and excursions, the participants deal with the success factors of hidden champions and their international transferability

 


THE LUCAS GRADUATE SCHOOL OF BUSINESS AT SAN JOSE STATE UNIVERSITY

The International Module at the Lucas Graduate School of Business is focused around the theme of Entrepreneurship and Management of Innovation.

We will introduce participants to the US economic and cultural milieu, in particular to the innovative, entrepreneurial and technology-rich business ecosystem found in the Silicon Valley. During your week in San José you will hear from global experts and leading company executives about:

• The culture and history of Silicon Valley as a center for global innovation,
• How local venture capitalists fuel new venture creation and explore various proven methods for promoting innovation,
• The fundamental skills required to lead global corporations in a multi-cultural environment, and
• New business models that incorporate state-of-the-art technological change.


UNIVERSITY OF STELLENBOSCH BUSINESS SCHOOL

The University of Stellenbosch Business School sits in the vibrant, diverse and beautiful city of Cape Town, South Africa. The uniqueness of a new democracy in an emerging African market provides a platform for dynamic, innovative and problem-solving discussions with our expert faculty and prominent South African leaders.

Alongside the 2022 key theme of Innovation in Agriculture to ensure Global Food Security, we will consider such issues as

• How to create a culture of performance and sustainable growth through leadership development,
• Economic, socio-political and governance issues in Africa,
• Social entrepreneurship and innovation from an African perspective,
• Branding and market segmentation in South Africa, and
• Information and communication technology and innovation for Africa.

EMBAConsortium