2022 International Week program themes
Brazil Innovation at the bottom of the pyramid
Germany Hidden Champions & Family Businesses
Italy Mastering Business Innovation
Japan The Future of Competitive Advantage
Peru Innovation & Sustainability
Poland Poland’s renaissance, from a planned economy to Europe’s growth champion
South Africa Innovation in agriculture to ensure global food security
UK Supply Chains and Future Innovation
USA Customer Experience Management in a Digital Marketing Environment
USA Entrepreneurship and Management of Innovation
THE EMBA CONSORTIUM FOR GLOBAL BUSINESS INNOVATION
HIGHLIGHTS OF EACH SCHOOL’S PROGRAM
BOLOGNA BUSINESS SCHOOL, UNIVERSITY OF BOLOGNA
The oldest university in Europe, the Bologna Business School is situated at a strategic crossroads where science, technology and entrepreneurship meet values, culture and lifestyle. The international week at Bologna offers you:
• Challenging discussions and interactive field work with leading innovative Italian companies in fashion, food and luxury products,
• Discussion of business model innovations through multiple lenses and tools,
• Analysis of branding and rebranding strategies that leverage Italian business heritage and assets, and
• Discovery of the factors that constitute unique Italian well-being.
COPPEAD GRADUATE SCHOOL OF BUSINESS, FEDERAL UNIVERSITY OF RIO DE JANEIRO
Coppead is located in one of the most beautiful cities in the world and host for the 2016 Olympic Games. Brazil is a vibrant democracy, with emphasis on social inclusion and an active role of the state in the development process.
Our theme for 2022 is Innovation at the bottom of the pyramid. During the program, we will address:
• Brazilian culture, economics and development strategies,
• Energy scenarios for the next years,
• Social inclusion policies and strategies to meet consumers at the “base of the pyramid,”
• The relationship between the private and public sectors and the role of state-owned enterprises, and
• Local business innovation and start-ups.
CRANFIELD SCHOOL OF MANAGEMENT, CRANFIELD UNIVERSITY
Cranfield is at the center of one of the most dynamic educational hubs in the world – with Oxford, Cambridge and London all within one hour’s travelling time. We are Europe’s only fully postgraduate university, specializing in science, technology, and management. We aim to generate and transform knowledge, translating it to the benefit of society. Our program offers you:
• Two locations – Cranfield and London – and two themes linking the worlds of Global Finance and Supply Chains, and
• One integrated approach providing insights into how financial choices can be used to enhance business strategy, and how competitive advantage can be created through supply chain excellence.
ESAN BUSINESS SCHOOL
During our 2022 program on Innovation & Sustainability, we will explain how a country associated with hard commodities like mining has evolved to agribusiness by emphasizing international trade for explaining growth. Further, we will present how this evolution could pave the way to create high-value-added activities in the gastronomy sector. In fact, Peru is the home of the finest restaurants in the region with franchises all over the world.
The International Week at ESAN offers:
- An overview of the Peruvian economic and cultural landscape
- Field visits to the most representative companies
- Corporate speakers, community leaders and prestigious chefs
- A city tour in Lima to witness its social and cultural contrasts
- A Gastronomy experience
THE CHAPMAN GRADUATE SCHOOL OF BUSINESS AT FLORIDA INTERNATIONAL UNIVERSITY
Our theme for 2022 is Customer Experience Management in a Digital Marketing Environment
Customer experience is defined as customers’ perceptions of their relationship with a firm or brand resulting from all their interactions with that firm/brand during the customer life cycle.
The International Week at Florida International University offers you:
- Development of frameworks and tools to understand what constitutes customer experiences and how to evaluate and assess opportunities in customer journeys leveraging market data.
- Development of frameworks to design behind the scenes processes to improve customer experiences for firm profitability.
- Analysis of customer experience strategies that leverage digital innovation and artificial intelligence.
- Challenging discussions and interactive field work with executives of global brands, retailers, service focused hospitality and healthcare corporations as well as entrepreneurs disrupting logistics;
- Visits and evaluation of luxury retailers and retail developments anchored by global luxury brands; and
Exposure to the experiential requirements and opportunities within the hospitality, cruise and others industries.

KEIO BUSINESS SCHOOL
2022 theme: The Future of Competitive Advantage.
The goal of the Japan module is for executives from around the world to bring their insights together and "learn to lead" the future with what mindset by envisioning the desired image of our society from multiple viewpoints: social problems, environmental concerns, and sustainable economic development. Then we construct action plans for today. We call this endeavor "Visionary Project." We will deal with Japan-specific issues as well as universal topics.

KOZMINSKI UNIVERSITY
Our theme for 2022 is Poland’s renaissance, from a planned economy to Europe’s growth champion
We focus on Poland’s renaissance, from a planned economy to Europe’s growth champion and consider an entrepreneurial spirit, ambition and creativity can contributor to a country’s transformation.
GOALS OF THE WEEK: idea - energy- ambition - window of opportunity – transition - future
Among the topics to be considered, alongside an extended company project, are…
- Management in Transition Economies
- Globalisation and Poland’s transition
- Polish Business History
- How the past influences the present

MUNICH BUSINESS SCHOOL
2022 theme: Hidden Champions and Family Business in Germany: The Secrets of German Small and Medium-Sized, Family-Owned World Market Leaders
THE LUCAS GRADUATE SCHOOL OF BUSINESS AT SAN JOSE STATE UNIVERSITY
The International Module at the Lucas Graduate School of Business is focused around the theme of Entrepreneurship and Management of Innovation.
We will introduce participants to the US economic and cultural milieu, in particular to the innovative, entrepreneurial and technology-rich business ecosystem found in the Silicon Valley. During your week in San José you will hear from global experts and leading company executives about:
• The culture and history of Silicon Valley as a center for global innovation,
• How local venture capitalists fuel new venture creation and explore various proven methods for promoting innovation,
• The fundamental skills required to lead global corporations in a multi-cultural environment, and
• New business models that incorporate state-of-the-art technological change.
UNIVERSITY OF STELLENBOSCH BUSINESS SCHOOL
The University of Stellenbosch Business School sits in the vibrant, diverse and beautiful city of Cape Town, South Africa. The uniqueness of a new democracy in an emerging African market provides a platform for dynamic, innovative and problem-solving discussions with our expert faculty and prominent South African leaders.
Alongside the 2022 key theme of Innovation in Agriculture to ensure Global Food Security, we will consider such issues as
• How to create a culture of performance and sustainable growth through leadership development,
• Economic, socio-political and governance issues in Africa,
• Social entrepreneurship and innovation from an African perspective,
• Branding and market segmentation in South Africa, and
• Information and communication technology and innovation for Africa.