The International Module at MIRBIS -The Moscow International Higher Business School

The Russian module explores the dynamic Russian economy, its unique culture and market opportunities. The core of this module focuses on the Real Face of Russia with a special focus on opportunity areas in a transitional economy. The experience comes alive through visits to different locations that illustrate Russia’s diversity. Participants gain an appreciation for the challenges the country faces in the economy as a whole.

Today Russia is the country where system changes are taking place. The country’s economic pattern is being transfigured - from a raw material economy to an innovative one; partners are being replaced, areas of interest and investment targets are shifting. On the one hand, all this becomes a great challenge. On the other, there is a huge potential for cooperation, investments and development. The Russian market today can be attractive for various industries.

The economic and political systems are going through serious alterations - the country is getting aware of its way of development. It may become a unique market, which incorporates priority development territories, innovation clusters, opportunities to introduce new products and make new partnerships. Searching for the potential areas of international business development, the Arctic project, opportunities in different industries – all these lines have a potential for development and good perspectives for launching new partnership projects.

During the International module, the participants will learn about the main areas of Russia’s innovative development and will have a chance to explore opportunities of entering a new emerging market and to study the Russian model of innovative development that is currently shaping up.

Marksistskaya st., 34
Moscow, Russia 109147

Maria Guseva
Program Manager
City Guide
City Photos
Country report
The term Industry 4.0 stands for new process forms and organization of industrial production. The goal is self-organized, more strongly customized and efficient production based on comprehensive data collection and effective exchange of information. This technological progress, taken together with the possibilities of ever-expanding networking, opens up the potential for new opportunities in international business.

The "fourth industrial revolution" is positioned as a massive automation and use of digital technologies which reduces the dependence of industry on the cost of labor and gives an additional impulse for localization of the real sector. Methods of artificial intelligence can be found today in all spheres of our activity - in business, public administration and even in private life. Extreme productivity of current processes gives birth to the extreme connectivity which deletes all barriers of time, distance and other limits of communication between people & machines. Despite the automation progresses, there will always be a place for humans in industrial production. These include "human" sensory capabilities, flexibility and affordability. Even so, workflows have been also changing as part of Industry 4.0.

Information technology causes changes in the markets which help significantly increase the quality of products and services. Consequently the loyalty and customer satisfaction increases. Manufacturers also earn more with the new approaches and business models that are born by Industry 4.0. In the end, everyone wins.

However, not all companies with a long history will survive this wave of digital transformation. 52% of companies from the 2000 Fortune 500 rating do not exist today. Those who are adaptable and are able to restructure fast will benefit in a double way: consumers are loyal to respected brands and are ready to stay with them forever. “Change or die” is an often-heard battle cry in this age of digitisation and disruption. Ever more innovations are being developed and put onto the market. What strategy will you follow? Which business model will you adopt? How entrepreneurs and managers interpret this constantly changing environment of industrial revolution determines further outcomes.

Our focused programme address today’s most relevant business issues in a short but intense format.

The elements of the modern business system (Internet of Things (IoT), Industrial Internet of Things (IIoT), Internet of Valuе (IoV) Internet of Everyting, (IoE) AI, machine learning & robotics, cloud computing, Big Data, Cybersecurity, Augmented Reality) have been successfully applied in practice but integration of these components of your own business into a single system allows developing the concept of "Industry 4.0" for your own company. As a result, there will be a new level of production efficiency and additional revenue through the use of digital technologies, networking of suppliers and partners and also the implementation of innovative business models.

The key component of future development in a current environment is not modernization as such but geographic cascading of technological processes, as well as scaling production depending on the size and dynamics of markets that will be considered during RUS International Week 2018.

The International module combines lectures, workshops, networking and culture components. Lectures and seminars will take place both in MIRBIS Business School and in modern office premises. Company visits, meetings, networking and the culture program are aimed at widening participants’ view of Russia as a country of boundless partnership opportunities, a territory of development of entrepreneurial and social innovations, technological breakthrough and abundant cultural and historical heritage.

As a part of the culture program, the participants will go on excursions to Red Square, the Kremlin and around the historical center of Moscow. They will visit the famous Tretyakov gallery of Russian paintings with an art expert as a guide. The participants will be offered to visit a Space Museum and a choice of optional themed excursion on Saturday. In addition, the students will benefit from some free time to visit those places, which arouse their personal interest.

The image of the city combining the imperial, Soviet and modern periods, dynamically developing and looking for new perspective directions and projects will remain in your heart and will stimulate searching for new opportunities of personal development, as well as for development of business and society.

You will learn:

  • The benefits that the implementation of Industry 4.0 principles can bring to your business and how to transform it based on advanced technologies.
  • How can you make your company / product / service more relevant in this rapidly shifting landscape.
  • How can you respond to the transformation within (& outside) your industry.
  • Where to allocate your budget and how to measure performance.
  • What it takes in terms of mind-set and capabilities to become an innovation leader.
  • Students will demonstrate knowledge in each of the primary functional areas of business.
  • Students will be able to solve semi-structured and unstructured business problems.

Our initiative accelerate sustainable innovation. The programme comprises 5 modules and innovation strategy simulation. The modules includes:

  • science-based innovation engines (choosing, and persisting in, intensive financial and socially responsible innovation paths, understanding the use and practice of incubators & accelerators, innovation boot camps, and corporate venturing);
  • technology-based innovation engines (innovations in media landscape, production and manufacturing facilities social and business networking that makes creative combinations work);
  • service-based (customer asset data mining, the study of project of Skolkovo Innovation Center).

The programme is designed to help students (entrepreneurs, corporate leaders, directors, TOP managers and all players) discover and connect with the key companies, trends, and people in the innovation ecosystem. It aims to foster innovation in the companies of participants to catalyze investment to support the development and commercialization of solutions to protect its global mission. This programme gives the knowledge and tools you need to manage, change, design and implement effective innovation processes and lead the people around you to success.   

Country profile _ video

Program at glance (PDF)

Saturday, September 15: 
Arrival to Moscow and Welcome Dinner 

Sunday, September 16:

9:00 - 10:00 Lecture on Russian culture

10:00 - 18:00 Bus excursion around Moscow and visiting the Red Square, the Kremlin, the Armoury Museum, the Pushkin State Museum of Fine Arts

18:30-21:30 Culinary Master Class ELEMENTary kitchen

Monday, September 17:


MIRBIS Institute

9:00-9:15 Welcome and Introduction to MIRBIS

9:15-10:00 Lecture and Q&A session: 
"Cross Cultural Marketing Communications" Prof. Fedor Fedorov

10:00-10:45 Lecture and Q&A session: 
"Digitalization of the Economy as Key to the Success in the Changing World" Prof. Sergey Chernikov

11:00-11:45 Lecture and Q&A session: 
"Artificial Intelligence: A Challenge For Mankind?" Prof. Maria Guseva

Company Visits





Russian Internet company, the largest search engine in Russia

Meeting with the company’s management Andrey Sebrant , 

Tuesday, September 18: 
Global Economy

MIRBIS Institute

09:00 – 09:30 Brief review and discussion. 

9:30-10:15 Lecture and Q&A session: 
“Sustainable economic growth in Russia and the world and corporate social esponsibility” Prof. Svetlana Gerasimova

10:30-12:00 Lecture and Q&A session: The company of the Future” Luydmila Golubkova – Starta Capital, Managing Partner

12:00-13:00 Lecture and Q&A session: “The Agile Methodology and Approach” Pavel Andronov - Leader of source-to-pay practice, Delloite
Due to challenges of applying traditional in software development, a number of lighter-weight and more iterative development methods arose such as Agile Software development method. Learn How and why we apply agile techniques within the constraints of our often complex source to pay projects.

14:00-17:00 Company Visit

Business Center “North Tower”, R7-group

17:00 – 20:00 
Internet Initiatives Development Fund (IIDF)
Acceleration of internet projects, meeting with the company’s management

Wednesday, September 19: 
Production & Manufacturing 
Business development in Russian regions

8:00-20:00 Visit to Kaluga

Thursday, September 20: 
Technology Excellence
MIRBIS Institute

09:00 – 09:30 Brief review and discussion

09:30-10:15 Lecture and Q&A session: “Marketing 4.0 online meets offline an introduction”, Aldo Coppola, Executive director, Nikolaos Georgarakos

10:30-11:15 Lecture and Q&A session: “Digital transformation of the business models of the production companies”, Alexander Nevrovsky

Business Development Director, SIEMENS

11:30-13:00 Lecture and Q&A session: “Industry 4.0” Ilya Tonkikh, Head of DMG MORI Academy

14:00-17:00 Company Visit, Moscow brewing company

NightoutMIRBIS EMBA & MBA alumni

Friday, September 21:
Innovation strategy simulation 
MIRBIS Institute 

09:00 – 11:30 Company Visit 
Panel Discussion with the General director of ADITIM LLC, George Soldatov, Member of the Supervisory Board of Rosselkhozbank, operational director of UNIM (project of Skolkovo Innovation Center), Mikhail Genis

12:00 – 13:00 Lecture and Q&A Session: "Investment and growth opportunities in Russia" prof. Nikita Bykov

14:00-18:00 Feedback session. Certificates awarding procedure

18:00  Closing dinner 

Saturday, September 22: Free Day. Excursions - optional
Space Museum
Old Arbat (souveniers), Izmailovo Kremlin or any other place (please review spots mentioned at Calendar of Events)

Sunday, September 23: Return Flights


Fedor Fedorov

Marketing and Development Director, Institute MIRBIS
MIRBIS lecturer in “Marketing”

Sergey Chernikov

Candidate of Economic Sciences, LLM Master of Law. Key competencies are international practice, economic relations in the field of international trade and conjuncture of commodity and non-commodity markets. In particular, specialization subjects: International Trade, Supply Chain Management, International Marketing, Global Consumer Trends.
Associate professor at Institute MIRBIS. Associate professor at the Department of Marketing and coordinator of international programs at the Faculty of Economics of the Peoples' Friendship University of Russia. Visiting professor, IMC University of Applied Sciences Krems, Austria, master classes and conducting courses for graduate. Curator of the master's program “International Marketing in English” at the University of Friendship of Peoples of Russia.

Maria Guseva

Fruitful experience of cooperation with such financial institutions as JSC “Bank VTB”, State Corporation “Bank for Development and Foreign Economic Activity” and the Investment Fund of Russia. Participation in the creation of the SEZ and attracting FDI.
Courses taught and areas of project research:
International Business Management, Balanced Scorecard, Artificial Intelligence, Digital Transformation.


Svetlana Gerasimova

Director of CSR Center
Partner, Center of Corporate Social Strategies
Head of the Department of Short-term Programs
MIRBIS lecturer in “CSR”, “Sustainable Development”


Pavel Andronov

Pavel specializes in excellence of procurement processes as well as implementation IT systems. Pavel is responsible for business development in Deloitte in Source-To-Pay processes.  Pavel has 8 years of experience in procurement transformation, process improvement, global project planning/execution, with a focus on global Procurement Transformation programs supported by SAP Source-to-Pay. Pavel has MBA degree in Strategic Management.



Luydmila Golubkova

Managing Partner of Starta Capital and Starta Accelerator, Chairman of the Administrative Council of the National Association of Business Angels. 20 years of experience in senior positions in Russian and international companies in various industries: distribution, publishing, information technology, retail, manufacturing. As a manager, she conducted a number of consulting projects on strategic planning, management formulation and organizational development in Russian and foreign companies.

Mrs. Golubkova holds an MBA from the University of London Metropolitan. Mrs. Golubkova sees the main goal of her work in ensuring sustainable business development through the introduction of modern management technologies.

Professional interests: change management and adaptation of modern management technologies to Russian conditions.

Member of committees on CSR RSPP, AKMR (, Business Russia, working groups at ASI, RRS, expert of federal competitions and projects.

George Soldatov

General Director of LLC "Aditim". 

Member of the Boards of Directors of Companies with State Participation, Chairman of the Audit Commission of Lenfilm, Lendok, Gorky Studio and Roskino. Association of Independent Directors:


Nikita Bykov

Mr. Nikita Bykov has more than 15 years of banking and financial services experience complemented as CEO and Management Board Director of Europlan Group (the largest independent car leasing company in Russia, captive car insurance company and car loan bank) owned by BVCP (the leading private equity fund in Russia and CIS).
After the acquisition in 2015 of Europlan Group by BIN Group (part of one of the richest family in Russia) Nikita Bykov became co-founder and CEO of Automama (used car retail chain in Russia).
Nikita Bykov is also the co-founder of Legal Art (legal firm specialized in intellectual property rights in Russia). Nikita Bykov has a graduate degree in International Economic Relations and Ph.D. in Finance from Plekhanov Russian Economic Academy and completed International Exchange Program at Copenhagen Business School.


Vorontsovskiy Hotel Distance: 5 minutes walk from MIRBIS

Room Fees:

Standard (STD) - $100 
Standard superior (STT) -  $116
Studio (JLD) -  $160
Аpartment (APP) - $270
mention group ID: MIRBIS EMBA

Transportation: Metro Station: Krestyanskaya Zastava or Proletarskaya


 Holiday Inn Simonovsky 

Distance: 10-15 minutes walk from MIRBIS

Room Fees: $100 - $200 per person
mention group ID: MIRBIS EMBA

Transportation: Metro station: Krestyanskaya Zastava or Proletarskaya

Hilton Moscow Leningradskaya
Distance: 30 - 45 minutes from MIRBIS

Room Fees:
Standard room $100 - $200 per person (without VAT)

Transportation: underground
Metro station: Komsomolskaya

for booking please contact and mention group ID: MIRBIS EMBA

* Prices on the weekend or during exhibitions might be different.

Month of September 2017:

September 12, 2018 to September 14, 2018 - Jet Expo 2018 - is the only specialized exhibition of business aviation in Russia and the CIS. Among the regular participants of the event are the world's leading manufacturers of aircraft and helicopters, such as Airbus, Bombardier, Embraer, Gulfstream, Hawker Beechcraft, Cessna, Dassault Aviation, AgustaWestland, Bell Helicopter and many others, as well as well-known operators of business aviation and providers of related luxury services.


Museums and Art

ARTPLAY - As a specialized business and shopping center in the area of architecture and design, ARTPLAY Design Center brings designers, architects, design engineers, and suppliers and distributors of furniture, lighting, ceramics, finishing materials and specialized equipment together on its territory, involving them in a mutually beneficial cooperation with each other. To date, at ARTPLAY there are over 300 architectural offices, design studios and showrooms offering its customers and clients a full range of products and services in the area of construction and repair of objects of any complexity from a typical Moscow apartment to a European-level country village.

ARTPLAY Center also has welcomed young Moscow galleries, artist workshops, cafes, bars, bookstores, a music club, a school of design, a cinema, a children's art studio and others.

ARTPLAY's separate fast-developing line of activity is associated with the implementation of large-scale cultural and exhibition projects, including international ones, making the Center a bright point on the tourist map of Moscow.

Today ARTPLAY Design Center's exhibition space includes three exhibition halls which regularly host exhibitions of contemporary art, video art festivals, alternative music concerts, performances, film screenings, lectures and master classes. In September 2011, ARTPLAY opened two new exhibition halls which became the main platform for IV Moscow International Biennale of Contemporary Art.

Design centre/art cluster - Although it’s three times smaller than Artplay, Flacon (“design factory”) is still a cool place to visit beyond the city centre. Housed in a former perfume factory, it’s now home to lots of clothing shops, creative studios, co-working spaces and a loft which is used for all kinds of events.

Gorky Park (Epicentre of life) - It's like the turning of Cinderella into a princess. Just two years ago this was a deserted park. Today it’s the most popular and busiest public space in Moscow where people of all ages and incomes come to spend their time. Due to its gigantic size, many diverse events are simultaneously hosted here throughout the year.

Bunker 42 Museum (Museum of Cold War) - One of the most famous museum among tourists in Moscow. It is the huge military and historical museum and the cultural entertainment complex created on one secret object of the USSR. Also there all this is located at a depth of 65 meters, representing, really, something improbable.

Moscow Tchaikovsky Conservatory (For classical music lovers) Not only is Moscow Conservatory one of the most prominent music universities in Russia, but it’s also a concert venue. In the conservatory building there are five halls where live classical concerts are held.


Russian Kremlin (The Kremlin in Izmailovo) - It is the unique centre of culture and entertainment, based at the famous Vernissage in Izmailovo. Creative individuals of any age can learn a new craft in pottery, smithy, workshop for baking and painting cakes, soap-, shop rag toys.

Tsaritsyno Homestead (Picturesque palace) - Reserve Tsaritsyno is a fantastic place to spend the whole day. It’s a picturesque palace ensemble with huge surrounding forests and lakes. The opening hours differ for the museums and palaces. Free entrance to the park. Museum entrance RUB 30-300.


Entertainment, Food, Recreation, Shopping and Sports

Hachapuri - Here you can experience a complete Georgian meal including hinkali, shashlyk, soups and delicious hachapuri! They also serve tarragon and clementine homemade lemonade. It’s a cosy place with simple interiors suitable for adults and kids. There's even a special children’s menu.  Besides the food, they also organise events with a ram called Tolik takes centre stage. Tolik lives in a small shed by the restaurant – you can take pictures with him and feed him spinach. Tolik is one of the examples of a fantastic marketing campaign in Moscow. There are also backgammon competitions for adults. To sum up, non-culinary life here is bursting!

Ketch Up Burgers The style, trend and concept of KetchUp Burgers is more London than American. This format is universal for any metropolis, without any specific reference to a particular geographical location. It's the perfect atmosphere for business meetings, for spending time quality time with friends or a casual and comfortable lunch with family.

Mendeleev Bar is speak easy type of bar with the author’s cocktail menu from the famous russian mixologist Roman Milosteviy. Secret entrance is located in a tiny noodle shop “Lucky Noodles”. No table reservation, No guest list , No bouncer just Face-control.
The bar is a cocktail bar, so a very first thing to do, after passing strict face control, is to try and assess the fascinating work of the local mixologists, who are most of the specialist in absinte and cocktails based on absinthe.

24 September - Richard Clayderman

23 September – Promsvyazbank Moscow Marathon. The largest race competition in Moscow, held annually from 2013

26 September - Gran Pri Formila 1 (Sochi)

Student Experiences (Photos & Videos)