The International Module at Bologna Business School. Bologna, Italy
The international module at Bologna Business School aims to emphasize business model innovation by focusing on the specific characteristics of worldwide known Italian companies, with a special reference to those that are established in the Emilia-Romagna region. To a broad extent, the international module aims to present specific issues of effective business model design, assessment and execution.
A selected group of academic professors, top managers, entrepreneurs and key note experts will be involved in the program in order to provide a unique experience for our overseas friends.
With reference to the five content-filled working days (Monday to Friday), every day will be fully focused on a specific issue or topic aimed at doing business in Europe or Italy, in order to give the proper depth to the sessions. The faculty director be in charge of providing a holistic view during the week.
18 40136 Bologna (BO) - Italy
Sara Stano
Tutor
sara.stano@bbs.unibo.it
Tel: +39 0512090111
Website:http://www.bbs.unibo.it/
Phone:+39-051-2090111
Target and Learning Objective
Managers and entrepreneurs who want to:
-
Assess their business model profit potential
-
Exploit levers of their business profit potential
-
Explore new business models
-
Steer effective business model exploitation and new business model implementation
Participants will better understand and work on:
-
Business model frameworks
-
The ingredients of successful business models
-
Analytics for business model design
-
Cases of business model innovation in the luxury & design industry
-
The context of business model innovation
Ingredients of Successful Business Models and Program Outline
-
Successful business model
-
Entrepreneurship
-
Vision & Leadership
-
Business analytics skills
-
Market potential
-
Effective positioning and pricing
-
Unique & durable competitive advantages
-
Systemtic thinking
-
Technology breakthrough
Methodology
-
Interactive lectures
-
Experience from the business battlefield
-
Team work
-
Social networks confrontation
-
Holistic and multiperspective approach
-
Company visits
What's Hackathon
-
The EMBA International Week Hackathon is our program's latest innovation. Participants grouped in teams will work on these challenges providing advice, suggestions, business ideas and insights. After the discussion, the final ranking and its winners will be decided, followed by a celebratory toast for the occasion.
All the sessions will be highly interactive, with the participation of top managers, entrepreneurs and experts. Participants will have access to the Bologna Business School e-learning platform, in order to know the details of the program and to receive introductory learning materials concerning the topics of each working day of the module.
Saturday, September 15th Program presentation
Afternoon ~ Welcome. Program overview. Ice breaking. Companies briefing
Teacher: Prof. Riccardo Silvi
Evening ~ Welcome dinner at Bologna Business School
Sunday, September 16th City tour
Morning ~ Optional City tour: a walk through historical and cultural heritage of Bologna
Afternoon ~ Free time
Monday, September 17th Political Economy and Business Model Innovation
Morning ~ The European and Italian Context: A general overview of the economic, social and political characteristics of the local, national and continental context.
Teacher: Prof. Filippo Andreatta
Morning and Afternoon Morning ~ The concept of Business Model and tools for Business Model Representation. Managerial Cognition, Dominant Logic and Business Model Thinking.
Teacher: Prof. Luca Gatti
Evening ~ Cooking experience and networking dinner at Casa Artusi
Tuesday, September 18th Business Performance Analytics
Morning ~ Frameworks and tools for business modeling, business model assessment and implementation.
Teacher: Prof. Riccardo Silvi
Afternoon ~ Company visit and Leader's Corner at Ducati
Wednesday, September 19th Marketing and Sales for Business Innovation
Morning ~ New trends in marketing and sales activities and The excellence of marketing and sales "made in Italy" and The excellence of marketing and sales "made in italy"
Teacher: Prof. Fabio Ancarani
Afternoon ~ Company visit and Hackaton at Montenegro
Teacher: Prof. Riccardo Silvi
Evening ~ Company visit and Leader's corner at Fico - Eataly world. Networking Aperitivo
Thursday, September 20th Day trip
Morning ~ visit to Davines, a world leader in the formulation and manufacturing of high skin and hair care products.
Evening ~ Hackathon at Davines
Teacher: Prof. Riccardo Silvi
Friday, September 21st Smart connected things and Business Potential
Morning ~Internet of everything: overview and opportunities for Business Innovation Hackathon (at BBS) with DQuid, a technology and innovation company
Teacher: Prof. Stefano Marzani - Riccardo Silvi
Afternoon ~ Farewell Cocktail and certificate presentation at BBS
Saturday, September 22nd
Free time
Filippo Andreatta is Full Professor of Political Science and is President of the Master’s degree in International Sciences at the University of Bologna. He is Vice president of Arel and Director of the Research Center on War, Peace and International Change, part of the Bruno Kessler Foundation. He has held several important positions in national and international institutions.
Fabio Guido Ulderico Ancarani
Fabio Ancarani is Full Professor of Economics and Business Management and Marketing; he is also member of the Council of the School of Economics, Management and Statistics the University of Bologna. Furthermore, he is Associate Dean, member of CDA. He is sales and marketing management director and is also director of Executive master in sales and marketing at Bologna Business School. He has obtained ITP at the Stockholm School of Economics. He has been Visiting Scholar at the Robert H. Smith of Business University of Meryland and Visiting Professor at the ESCP-EAP (European School of Management) in Paris. His research is focused on the strategies of marketing, customer value management, customer value pricing and competitive dynamics of digital economy. He has edited many articles both in international and national periodics.
Riccardo Silvi
Riccardo Silvi is Associate Professor at the University of Bologna where he teaches Performance Measurement Systems, Cost Management, Business Performance Analytics. He is Scientific Director of the Master in Business Administration, Finance and Control at Bologna Alma Business School. His main research interests include management control, strategic cost management, performance management and business modeling, on which he has a number of publications in reviews such as European Accounting Review, International Journal of Productivity and Performance Management, Cost Management, Advances in Management Accounting, Journal of Corporate Accounting and Finance and the Journal of Operations Management.
Hotel Porta San Mamolo
Distance: At the heart of the city center, 10 minutes from BBS by taxi.
Room Fees: Double room (single use) 78 euro per night; twin room 90 euro per night.
Booking deadline: July 1st, 2019 - Limited number of rooms - Minimum five nights reservation - breakfast included but taxes are not included.
Contact: info@hotel-portasanmamolo.it
Hotel University
Distance: At the heart of the city center, 10 minutes from BBS by taxi
Room Fees: Double room (single use) 74 euro per night; twin room 90 euro per night.
Booking deadline: July 1st, 2019 - Limited number of rooms - Minimun five nights reservation - breakfast included but taxes are not included
Contact: info@hotel-university.com
