The International Module at the University of Stellenbosch Business School

The University of Stellenbosch Business School (USB) was one of the first business schools in South Africa, starting out with 14 MBA students in 1964. Today, the school has more than 2 600 degree students from all over the world. USB was the first business school from an African university to achieve all three of the major international accreditations – AACSB, EQUIS, and AMBA. USB forms part of Stellenbosch University – the strongest research university in Africa. In 2018, Stellenbosch University will be celebrating its 100-year anniversary.

USB’s vision is to be globally distinguished as the business knowledge partner in Africa. The school has become known for its African-focused expertise in areas such as sustainable development, futures research, development finance, ethics and corporate governance, responsible leadership development, management coaching and emerging-country economics. This allows us to contextualize business knowledge in terms of Africa.

Cape Town with its flat-topped Table Mountain regularly features as one of the leading destinations in the world. The city has a thriving service-based metropolitan economy where growth is often driven by innovation. The USB campus is close to main access routes, the Cape Town International Airport, shopping malls, sports facilities and first-class medical facilities. Also within easy reach are attractions such as the V&A Waterfront, Cape Point, Table Mountain (a World Heritage site and one of the new Seven Wonders of the World), Robben Island, Kirstenbosch Botanical Gardens and the neighboring Boland area with its cultural heritage and world-famous winelands.

Carl Cronjé Drive, Bellville 7530 Cape Town, South Africa

Samantha Walbrugh-Parsadh
Head: International Affairs, USB
+27 21 918 4200
Phone:+27 21 9184202
City Guide
City Photos

USB has become known for its African-focused expertise in areas such as sustainable development, futures research, Complexity, Leadership, Emerging Economics, Entrepreneurship and Innovation.

Doing Business in Africa

This program aims to help participants to investigate the unique institutional and policy conditions in Southern African countries which will not only allow future entrepreneurs and managers to understand the challenges that will confront their businesses, but also allow them to identify the opportunities that this rapidly growing region offers.

The program, located in South Africa, will run from Saturday 15 September until Saturday, 22 September 2018. It will consist of interactive lectures and company visits lead by selected faculty of the University of Stellenbosch Business School and senior business people from companies throughout South Africa.

The following themes will be discussed during the programme:

  • Complexity in a young democracy
  • Political climate and entrepreneurship/Ethics and Leadership within an SA context
  • Economics in Emerging Countries: RSA as a case study
  • Entrepreneurship
  • Decisions for ambiguous futures: the mind of the African strategist

Course outcomes

  • An acute knowledge of the development challenges facing Southern African countries
  • Understand the growth of emerging Southern African markets and identify future growth potential
  • Awareness of the additional social, environmental and ethical considerations for African businesses
  • Prepare written case studies of a Southern African business
  • Lectures conducted by Stellenbosch faculty, and other South African experts
  • Visits to prominent businesses in the Western Cape
  • Interactive classes – driven by discussion and student presentations

Program at glance


Venue: HintHunt V&A Waterfront, Shed Super Park
15:45 Meet USB Staff and confirm shuttle schedule for the week
16:00 Welcome
16:10 Programme Overview
16:30 Team building
18:30 Welcome Dinner
20:30 Bus returns to the hotel
10:00 Bus departs from hotel for Cape Point Peninsula Tour
13:30 Lunch: The Brass Bell Restaurant, Kalk Bay
14:30 Penguin visit, Boulders Beach
16:30 Bus returns to the hotel
Free evening
Venue: Room 106, Van Der Horst Building
08:00 Bus departs to USB
08:30 Group Reflection
09:00 Topic: Complexity in a young democracy: Economic and social challenges
Speaker: Prof André Roux, Head: Future Studies Programme
10:30 Coffee/tea and refreshments
10:45 Topic: Complexity in a young democracy- Economic and social challenges
Speaker: Prof André Roux
12:00 Group photo session
12:15 Lunch
14:30 Company visit: Spar (
Free evening
Venue: Room 106, Van Der Horst Building
08:00 Bus departs to USB
08:30 Group Reflection
09:00 Topic: Perspectives on African frontiers
Speaker: Dr Sola Oduwole, Director: Africa Centre for Development Finance
10:30 Coffee/tea and refreshments
10:45 Topic: The vital role that entrepreneurs play in the tourism industry in Cape Town and South Africa
Speaker: Dr Salifou Siddo, Chief Executive of SME TradeLinks (Pty) Ltd
12:00 Lunch
13:00 Case presentations by various Small Business Academy (SBA) entrepreneurs
14:00 Field visits (each group visits their entrepreneur’s premises)
17:30 Cooking class
22:00 Bus returns to the hotel
Venue:  Ke-Monate Restaurant Durbanville
08:00 Bus departs to USB
08:30 Group Reflection
09:00 Topic: Systems thinking from a female perspective
Speaker: Dr Lize Barclay, Senior Lecturer: Futures Studies and Systems Thinking
10:30 Coffee/tea and refreshments
10:45 Topic: Women in the South African workplace
Speaker: Ms Farzana Mall, Chartered Account CA(SA), KPMG
12:30 Lunch with a businesswoman
Speaker: Ms Antoinette Prophy, CEO and Founder: Afrofusion Communications
14:00 Bus departs to USB
14:30 Group work
18:00 Bus returns to the hotel
Venue: Workshop17, The Watershed 17 Dock Road, V&A Waterfront
08:00 Bus departs to Cape Town
08:30 Group Reflection
09:00 Topic: Digital Technology Evolution
Speaker: Mr Musa Kalenga, CEO and Founder: Bridge Labs
10:30 Coffee/tea and refreshments
10:45 Topic: Innovation
Speaker: Dr Awie Vlok, Innovation Scholar and Facilitator, Stellenbosch University
13:00 Lunch
14:30 Company visit: WhereIsMyTransport (
Venue: Alphen Boutique Hotel, Constantia
08:00 Bus departs to Constantia
08:30 Group Reflection
09:00 Group presentations
13:00 Farewell lunch including wine tasting session
Venue: Simon’s Restaurant, Groot Constantia Wine Estate
16:00 Bus returns to the hotel
Optional tours:
Explore the Cape and surrounds in the hands of expert guides and tour operators.
Please contact:
Or call for advice or to make a booking at +27 21 851 7765 or

Martin Butler

Martin Butler is the Head: MBA programme at the University of Stellenbosch Business School. His areas of expertise include IT Project Management, Business and IT Alignment, and Enterprise Information Systems. He holds an MBA (cum laude) from USB and a BEng (Electronics) degree from the University of Pretoria. His research interests include information systems alignment with organisational strategy, knowledge management and business intelligence, enterprise information systems, project portfolio management, and technology futures. He is also a part-time lecturer in Operations Management at the Industrial Engineering Department of Stellenbosch University. He manages IT and business projects and he consults to corporates in various industries. In addition, he is a Technology Research Associate of Stellenbosch University’s Institute for Futures Research.


Tasneem Motala

USB MBA alumnus Tasneem Motala hold the position as a senior lecturer in Operations Management at the USB. Experienced in a technical engineering role, Tasneem Motala decided to do an MBA in order to gain broader exposure to business on a strategic level. She also wanted to gain some leadership skills, which is why she opted for USB's MBA with its focus on personal leadership development. Her portfolio will now include managing the USB EMBA programme.


Morne Mostert

Dr Morne Mostert is the Director of the Institute for Futures Research at Stellenbosch University. He advises globally on executive decision-making and cognitive development for senior leaders and has worked in Paris, London, Dubai and several African countries.Subsequent to his PhD in the Management of Technology and Innovation, his areas of specialisation include Futures Thinking, Strategic Thinking, Systems Thinking and Creative Innovation. He is the Chairman of global think tank World Leadership Day and founding Chairman of media tech start-up Africa Business Radio. He is a regular keynote speaker and frequent guest on radio and television in the business media.Morne is the author of the influential book Systemic Leadership Learning – Leadership Development in the Era of Complexity, which has been the prescribed text for several international programmes on strategic leadership.


Piet Naudé

Prof. Piet Naudé holds an MA in Philosophy (cum laude) and a Doctoral degree in Theology from the University of Stellenbosch. He is a Professor of Ethics and former Vice-Rector: Academic at Nelson Mandela Metropolitan University in Port Elizabeth. Piet Naudé was appointed on 1 September 2014 as Director of the Stellenbosch University Business School (USB).
He has received a number of national and international academic awards, including an Alexander von Humboldt Foundation scholarship to the Universities of Heidelberg and Bamberg (Germany), and life membership of the Centre for Theological Enquiry at Princeton University (USA). Between January 2012 and August 2014 he held a position of extraordinary professor at Stellenbosch University’s theological faculty. Piet is a rated scientist by the National Research Foundation of South Africa and has published over 90 articles in accredited journals and presented more than 100 papers at national and international conferences. He regularly speaks at business and civil society conferences and has done consulting work for national and international listed companies on issues of ethics and governance.

André Roux

Prof. André Roux has been the director of the Institute for Futures Research (IFR) at Stellenbosch University since 1996. The IFR has more than 110 corporate and government department clients for which the IFR organises workshops and seminars on strategic issues. Prof Roux lectures in Economics and Futures Thinking on MBA and executive programmes in South Africa and Australia, Belgium, Namibia, Swaziland, Tanzania, Ghana and Nigeria. He is the initiator and academic manager of the institution’s MPhil in Futures Studies and Postgraduate Diploma in Future Studies. He holds a PhD in Economics (Stellenbosch University) and is responsible for more than 100 popular publications, one book (10th edition), 12 scientific publications and several papers presented at domestic and international conferences. He is a member of the Management Committee of the Bureau of Economic Research, the Faculty Research Committee, and the Editorial Committee of the South African Journal of Military Studies (Scientiae Militaria). He received the Rector’s Award for Excellence in Teaching at Stellenbosch University in 1999.

Seraj Toefy

Seraj Toefy has spent more than 20 years of his career in the business industry. Seraj is a marketer, publisher and businessman who has honed his skills through a journey of diverse companies that include Shell SA, Mweb, Burns Strategic Planning, Touchline Media and Media24. Seraj’s strength is the ability to combine the strategy of content creation with the practicality of effective implementation. He is, a USB MBA alumnus, and also lectures Entrepreneurship at University of Stellenbosch on the Postgraduate Diploma in Business Management.


Feedback – 2016 EMBA Consortium

Prabirendra Chatterjee, an Assistant Professor at the School of Management at Sabanci University in Istanbul, attended the 2016 EMBA Consortium Week at the University of Stellenbosch Business School. He shares his thoughts on the week:

My experience during the EMBA Consortium Week at the University of Stellenbosch Business School was truly exceptional. I participated in the Consortium in 2016, and from the get-go I found the programme to be one of the most structured and well-organized events I ever attended. The consortium administrators meticulously planned all the events well in advance. We were informed about the accommodation options at least two months prior to the Consortium event. I was also provided with a letter of invitation, which helped me get the visa without hassle.

The Consortium lectures and company visits were quite an eye-opener for me and many of the other participants. Most of us knew that South Africa, being an important emerging economy, has been shaping the African business world for quite some time. But the discussions on the impact that South African entrepreneurs have had on a global scale were educational to say the least. I thoroughly enjoyed the visits to the informal townships of Cape Town, where we met a number of local entrepreneurs who talked about the ground-level challenges and opportunities of doing business in an emerging economy. We also met several highly educated young entrepreneurs at Stellenbosch University’s innovation hub. All of them have been pursuing cutting-edge R&D projects which, upon successful completion, could change the landscape of twenty-first century business. Some of the student participants even used these ideas during the case study competition, which was equally competitive and entertaining. 

The extra-curricular activities we enjoyed at USB were also top-notch. I especially loved the Master Cooking class, which was a great team-building activity. And, of course, we were mesmerized by the beauty of Cape Town and Stellenbosch. I fondly remember the week I spent at USB and, like many other participants, I hope to go back to the Consortium event sometime in the near future.  



Here are the two recommended options for all participants staying in Cape Town during the International Week from September 15 – 22 September 2018:

Option 1:  

Harbour Bridge Hotel & Suites - Ideally positioned near the V&A Waterfront, this premier four-star hotel (17 luxury suites and 40 well-furnished rooms) provides the ultimate accommodation choice for both business and leisure travelers. The hotel is 3.2kms away from the V&A Waterfront and 21km away from the USB

Tel: +27 (0) 21 431 9202



Option 2:  

Raddison Blu Hotel Waterfront - This hotel is in the city center and is near all the big cultural offerings.  The hotel offers a complimentary shuttle service to and from the Victoria & Alfred Waterfront, shopping, dining and entertainment area. Other nearby attractions include Table Mountain and Robben Island, which is home to one of the city’s most visited museums. The hotel is 25kms away from the USB.

Tel: +27 21 441 3000


*A shuttle service will only be arranged for students staying at any of these Cape Town hotels.

Coming soon...

Student Experiences (Photos & Videos)