The International Module at the University of Stellenbosch Business School

The University of Stellenbosch Business School (USB) in Cape Town, near the southernmost tip of Africa, offers participants a unique learning experience in a vibrant, multicultural setting.

Established in 1964, the USB has built a proud reputation for more than 50 years. During this time, the USB has established itself as a top provider of the following programmes: an MBA, MPhil degrees in Development Finance, Management Coaching and Future Studies, PhD degrees in Business Management and Development Finance, postgraduate diplomas in Development Finance, Dispute Settlement, Project Management and Leadership, and other courses. The USB’s programmes are characterised by the development of critical thinking abilities and leadership skills which go hand in hand with personal development.

The USB holds triple-crown accreditation – AACSB, EQUIS and AMBA.

The USB is situated on a satellite campus of Stellenbosch University in the Western Cape Province of South Africa. The School is adjacent to the Tyger Waterfront business district in the suburb of Bellville – some 25km from the centre of Cape Town. The campus is conveniently close to main access routes, the Cape Town International Airport, the famous Cape winelands, Table Mountain, Robben Island and numerous other attractions.

Carl Cronjé Drive, Bellville 7530 Cape Town, South Africa

Samantha Walbrugh-Parsadh
Head: International Affairs, USB
+27 21 9184202
Phone:+27 21 9184202
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USB has become known for its African-focused expertise in areas such as sustainable development, futures research, Complexity, Leadership, Emerging Economics, Entrepreneurship and Innovation.

Doing Business in Africa

This program aims to help participants to investigate the unique institutional and policy conditions in Southern African countries which will not only allow future entrepreneurs and managers to understand the challenges that will confront their businesses, but also allow them to identify the opportunities that this rapidly growing region offers.

The program, located in South Africa, will run from Saturday 16 September until Friday, 22 September 2017. It will consist of interactive lectures and company visits lead by selected faculty of the University of Stellenbosch Business School and senior business people from companies throughout South Africa.

The following themes will be discussed during the programme:

  • Complexity in a young democracy
  • Political climate and entrepreneurship/Ethics and Leadership within an SA context
  • Economics in Emerging Countries: RSA as a case study
  • Entrepreneurship
  • Decisions for ambiguous futures: the mind of the African strategist

Course outcomes

  • An acute knowledge of the development challenges facing Southern African countries
  • Understand the growth of emerging Southern African markets and identify future growth potential
  • Awareness of the additional social, environmental and ethical considerations for African businesses
  • Prepare written case studies of a Southern African business
  • Lectures conducted by Stellenbosch faculty, and other South African experts
  • Visits to prominent businesses in the Western Cape
  • Interactive classes – driven by discussion and student presentations

Program at glance

Saturday, September 16th: 

15:15 Meet USB staff and confirm shuttle schedule for the week
16:00 Welcome and Introduction
16:15 Programme Overview
16:30 Team building. Dr Salome Van Coller-Peter
18:30 Welcome Dinner
21:00 Bus returns to the hotel

Sunday, September 17th: 

10:00 Bus departs from the hotel. Pre-arranged social tour
Cape Point Peninsula tour
• Full-day Cape Peninsula tour from Cape Town with an expert local guide
• Chapman’s Peak Drive - Towering cliffs drop into the ocean on one of the world’s most scenic drives.
• Cape Point - Wild oceans crash into the tip of Africa at its most south-westerly point.
• Visit 5000 penguins at Boulders Beach in Simon’s Town
13:00 Lunch

Monday, September 18th: 

08:15 Bus departs from the hotel
09:00 Complexity in a young democracy: Political and social challenges in a regional and national context. Prof Piet Naudé, Director: USB
10:30 Coffee/tea and refreshments
11:00 Political climate and entrepreneurship/Ethics and Leadership within an SA context
12:00 Group photo session
12:15 Lunch
13:00 Economics in Emerging Countries: RSA as a case study, Understanding FDA in Africa. Prof André Roux, Head: Future Studies Program, USB
15:30 Company visit: Streetsleeper (Social entrepreneurship)

Tuesday, September 19th:

08:00 Bus departs from the hotel
08:30 Group reflection
09:00 Entrepreneurship. Mr Seraj Toefy
11:00 Coffee/tea and refreshments
11:15Case study presentations by various South African entrepreneurs
13:00 Lunch
14:00 Field visit to entrepreneurs
17:00 South African Cooking class

Wednesday, September 20th:  

08:00 Bus departs from the hotel
08:30 Group Reflection
09:00 Decisions for ambiguous futures: the mind of the African strategist. Dr Morne Mostert, Director of the Institute for Future Research
11:00 Coffee/Tea and refreshments
11:30 Company visit: Pragma (Physical asset management)
13:00 Lunch
14:00-18:00 Group work
18:00 Bus returns to the hotel

Thursday, September 21st:

08:00 Bus departs from the hotel
08:30 Group Reflection
11:30 Company visit: The LaunchLab (Innovation)
12:00 Lunch
13:00 Company visit: Distell (Alcoholic beverages)
15:00 Town tour: Stellenbosch
18:00 Dinner in Stellenbosch (Middelvlei Wine Estate)
20:00 Bus returns to the hotel

Friday, September 22nd:  

08:00 Bus departs from the hotel
08:30 Group Reflection
09:00 Group presentations
12:00 Company visit: Solms Delta (Sustainable farming) 
19:00 Gala Dinner  
22:00 Bus returns to the hotel
-End of the programme-

Saturday, September 23rd:

Extended excursions and sightseeing (For the students own account)
Please contact Johan du Toit at Johan du Toit for further assistance.

Martin Butler

Martin Butler is the Head: MBA programme at the University of Stellenbosch Business School. His areas of expertise include IT Project Management, Business and IT Alignment, and Enterprise Information Systems. He holds an MBA (cum laude) from USB and a BEng (Electronics) degree from the University of Pretoria. His research interests include information systems alignment with organisational strategy, knowledge management and business intelligence, enterprise information systems, project portfolio management, and technology futures. He is also a part-time lecturer in Operations Management at the Industrial Engineering Department of Stellenbosch University. He manages IT and business projects and he consults to corporates in various industries. In addition, he is a Technology Research Associate of Stellenbosch University’s Institute for Futures Research.


Prof Michael Graham

Prof Michael Graham, who was born in Ghana, is the Head of Finance at the University of Stellenbosch Business School (USB). He also holds the position of Director: EMBA Consortium, USB. He was previously Associate Professor of Finance at Stockholm Business School in Sweden. He received his PhD from the University of Vaasa, Finland, and has extensive and international teaching experience having taught in Australia, Finland and Singapore. About his international teaching experience he says: He has also worked with other reputable organisations including The United Nations University, World Institute of Development Economics (UNU/WIDER) and the Australian Competition and Consumer Commission (ACCC).


Morne Mostert

Dr Morne Mostert is the Director of the Institute for Futures Research at Stellenbosch University. He advises globally on executive decision-making and cognitive development for senior leaders and has worked in Paris, London, Dubai and several African countries.Subsequent to his PhD in the Management of Technology and Innovation, his areas of specialisation include Futures Thinking, Strategic Thinking, Systems Thinking and Creative Innovation. He is the Chairman of global think tank World Leadership Day and founding Chairman of media tech start-up Africa Business Radio. He is a regular keynote speaker and frequent guest on radio and television in the business media.Morne is the author of the influential book Systemic Leadership Learning – Leadership Development in the Era of Complexity, which has been the prescribed text for several international programmes on strategic leadership.


Piet Naudé

Piet Naudé holds an MA in Philosophy (cum laude) and a Doctoral degree in Theology from the University of Stellenbosch. He is a Professor of Ethics and former Vice-Rector: Academic at Nelson Mandela Metropolitan University in Port Elizabeth. Piet Naudé was appointed on 1 September 2014 as Director of the Stellenbosch University Business School (USB).
He has received a number of national and international academic awards, including an Alexander von Humboldt Foundation scholarship to the Universities of Heidelberg and Bamberg (Germany), and life membership of the Centre for Theological Enquiry at Princeton University (USA). Between January 2012 and August 2014 he held a position of extraordinary professor at Stellenbosch University’s theological faculty. Piet is a rated scientist by the National Research Foundation of South Africa and has published over 90 articles in accredited journals and presented more than 100 papers at national and international conferences. He regularly speaks at business and civil society conferences and has done consulting work for national and international listed companies on issues of ethics and governance.

André Roux

Prof André Roux has been the director of the Institute for Futures Research (IFR) at Stellenbosch University since 1996. The IFR has more than 110 corporate and government department clients for which the IFR organises workshops and seminars on strategic issues. Prof Roux lectures in Economics and Futures Thinking on MBA and executive programmes in South Africa and Australia, Belgium, Namibia, Swaziland, Tanzania, Ghana and Nigeria. He is the initiator and academic manager of the institution’s MPhil in Futures Studies and Postgraduate Diploma in Future Studies. He holds a PhD in Economics (Stellenbosch University) and is responsible for more than 100 popular publications, one book (10th edition), 12 scientific publications and several papers presented at domestic and international conferences. He is a member of the Management Committee of the Bureau of Economic Research, the Faculty Research Committee, and the Editorial Committee of the South African Journal of Military Studies (Scientiae Militaria). He received the Rector’s Award for Excellence in Teaching at Stellenbosch University in 1999.

Seraj Toefy

Seraj Toefy has spent more than 20 years of his career in the business industry. Seraj is a marketer, publisher and businessman who has honed his skills through a journey of diverse companies that include Shell SA, Mweb, Burns Strategic Planning, Touchline Media and Media24. Seraj’s strength is the ability to combine the strategy of content creation with the practicality of effective implementation. He is, a USB MBA alumnus, and also lectures Entrepreneurship at University of Stellenbosch on the Postgraduate Diploma in Business Management.

Here are the two recommended options for all participants staying in Cape Town during the International Week from September 16 – 23 September 2017:

Option 1:  

Harbour Bridge Hotel & Suites - Ideally positioned near the V&A Waterfront, this premier four-star hotel (17 luxury suites and 40 well-furnished rooms) provides the ultimate accommodation choice for both business and leisure travelers. The hotel is 3.2kms away from the the V&A Waterfront and 21km away from the USB

Tel: +27 (0) 21 431 9202



Option 2:  

Raddison Blu Hotel Waterfront - This hotel is in the city center and is near all the big cultural offerings.  The hotel offers a complimentary shuttle service to and from the Victoria & Alfred Waterfront, shopping, dining and entertainment area. Other nearby attractions include Table Mountain and Robben Island, which is home to one of the city’s most visited museums. The hotel is 25kms away from the USB.

Tel: +27 21 441 3000


*A shuttle service will only be arranged for students staying at any of these Cape Town hotels.

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